Lenovo approached us to create them a functional, fun and engaging exhibition stand at The BETT Education show which placed them as a global leader in technology in the education sector. The stand needed to showcase a large range of products and also have 1-2-1 meeting space where new and emerging products could be demoed away from the public eye.
The concept we created played on innovative aspects of their products and associated testing processes. There key message was ‘Tested to Destruction’ so staff all wore lab coats and the products were displayed on long lab style desks placed the length of the stand.
We also installed interactive displays to prove that Lenovo products were indeed ‘Tested to Destruction’ with laptops placed in ovens and fridge freezers to showcase their durability and reliability in extreme conditions.
The stand was complete with a VR unit allowing visitors to witness first hand the power of new technologies available to the education market.