2018 was the 5th consecutive year that In2Events worked with Epson on design & delivery of their stand at the BETT show – Following Epson’s corporate responsibility guidelines, In2Events were asked to re-tender for the opportunity to continue working with Epson on this particular show & to ensure we are competitive in the market both in regards to our creative output and stand design & delivery.
We worked hard to ensure we leveraged our knowledge and experience of working with Epson UK across a variety of their events & exhibition projects. We understand their brand and have even developed a good knowledge of their products and the best ways to showcase these in an exhibition environment. We were therefore thrilled to have met all the necessary criteria and to have ticked Epson’s creative requirements against the other agencies asked to tender in order to work with them again for another year at BETT.
This year the stand was all about the ecological benefits Epson’s products bring to the Education market through large format print and projection. The stand was designed to subtly reflect this in its design style, with the two main structures reflecting large leaf shapes, alongside curved turf effect walls and wood material finishes. The layout of the stand was designed to be open and inviting with sight-lines throughout each space – Creating zones for the product areas from Epson’s perspective, without this being overly obvious in user experience. This year we also integrated a speaker and presentation space to allow for expert keynotes which Epson held throughout the day.