A long-standing events partner to Epson, we were contracted to design and build a bespoke stand for The BETT Education Show for the fourth consecutive year.
Held annually at ExCel, BETT is the world’s largest education technology event attended by over 34,500 educators and decision makers from 130 countries.
Year on year, Epson strive to build on creativity and brand appeal from previous stands. Having worked closely with Epson over the years we have developed an understanding of their products, services and brand. This helps us to create stand designs that maximise and showcase products to their fullest.As with every year a key objective for Epson is attracting new customers, so the stand design needs to be reflective of this. They also wanted the stand to portray their position as the No.1 world leader in projectors as well as a premier education solutions partner within a highly competitive market.
The design this year made sure we maximised available budgets, creatively utilising height to give maximum brand exposure. The clever use of giant, inflatable balloons anchored to the top of the stand allowed us to gain standout without having to suspend rigging from the ceiling which would have significantly increased costs.
We also purpose built a private space to allow Epson to invite special guests to a sneak preview of new, emerging products.
The show was another huge success, with Epson commenting on how well we interpreted their brief.
We look forward to continuing to work with Epson on future projects such as these.