Having worked with GDF SUEZ on this event last year, we were re-appointed to put together the UK Sales Convention for 2014. As with last year the event had to be in London, with the majority of delegates flying in from Paris and Belgium as well as from the UK. This year attendee figures rose from 125 to 150, so the venue had to be able to accommodate for this number.

GDF have fourteen different business units and this event needed to be able to bring them all together. As with last year we were to manage all delegate registrations in order to achieve this, as well as working closely with the internal branding teams on the design elements to build a bespoke registration website and e-invites. Within keeping with GDF SUEZ’s request to locate a unique venue, this year we decided upon Plaisterer’s Hall in London. The venue perfectly matched the brief and made sure the event remained distinctly London, which was very important.

For the registration side, we built a bespoke registration website through our internal system, Status. Our unique system allows us to manage delegates from one portal and enabled us to fully maximise attendance on the day. As well as the site, we drove registration through a series of e-invites, starting with a Save the Date email, following through with personalised invite emails to data supplied by GDF SUEZ.

Each email was tracked to ensure we were reaching everyone that needed to be invited, constantly monitoring KPI’s such as opens, click-through's and registrations to hit our target attendance. We appointed Firebird Events to manage the audio/visual aspect and staging for the event and worked closely with the technical team to create a striking setting through the use of lighting and graphics. This ensured the branding of the event was carried through from the initial communications through to the event itself.

As well as managing the event itself, and providing on-site support, we were also tasked with finding a guest speaker, to encourage and motivate the team in reaching their goals. For this we booked, Tony Harris, an army officer who served in Afghanistan. Whilst on tour Tony was struck by an explosion shattering both his feet and his left arm. After more than 20 operations, Tony had his left leg amputated and now works as a motivational speaker talking about his never give up attitude and positive outlook.

The event was a definite step up from last year, with some positive feedback from the attendees. The guest speaker, Tony Harris was truly inspirational and went down extremely well and the venue was well received by all. Following on from last year, we also introduced the use of interactive voting pads, as well as mixing up delegates to encourage networking opportunities. To ensure delegates made the most of the opportunity to make new connections, we made them pull their tables from a bowl so that the seating plan was completely random. This proved to be popular with the attendees and was something that appeared heavily in post-event surveys that we sent out on behalf of the client.