Exhibiting is a fantastic tool to create awareness and interest in your brand within a live setting. As a solid channel in the event marketing mix, choosing to exhibit is a great way in which to connect with prospects one-on-one, allowing your stand team to demonstrate the true value of your product or service directly; and to generate a stream of leads to nurture and manage through to qualified marketing leads that convert into lucrative sales.
When it comes to exhibiting your brand at a show, how do you set yourself apart from the competition and make sure you ‘stand’ out from the crowd? If you want to deliver an impressive impact and be the brand at the expo that everyone’s talking about, then a space only stand may be the solution that could work for you.
Space Only Stands – What are they?
When it comes to securing your booking for an exhibition, it is likely that you will be presented with two options: a shell scheme or a space only stand.
Put simply, a shell scheme is where the show organiser will supply the stand for you. Built ahead of the expo, a shell scheme will provide you with a set, usually constructed of 3 uniform walls left blank for your branding and finessing. Whilst a shell scheme can be a cost-effective route to take, it limits creative license and the ability to differentiate yourself from other exhibitors in your row.
Enter the space only stand option. As the name might suggest, space only is exactly that, and is purely a provision of an allocated amount of floor space within an exhibition hall. With a blank canvass, there is an exciting opportunity to produce a semi-custom modular build or a completely custom-built stand to represent your business.
The Possibilities of Space are Endless…
…well, kind of endless, depending on your budget and the predetermined limitations of the venue.
With these fundamental elements firmly in mind, the creative conjuring can begin. With space only you have complete stylistic control and the potential to design and build a stand that is bespoke, fully optimises the exposure of your brand, drives footfall and starts those meaningful conversations between your stand team and prospects.
Opting for a space only stand might seem like a huge undertaking, but don’t let the scale of creating something from scratch put you off. Instead, consider the input of an expert exhibition design and build agency, who can work with you collaboratively to transform your business objectives into a creative, yet functional structure that draws in your audience and gives them a unique, engaging and memorable experience with your brand.
Working with an exhibition management company will undoubtedly provide your project with the professional management it needs. From concept creation and design, through to onsite support for the delivery and build of your stand. Even after the show ends, it can pay to have a professional exhibition team in place to manage the breakdown logistics.
Top Tip: Putting forward a robust brief, outlining what results your business requires from attending an exhibition, as well as defining the key brand messages that need to be conveyed, can really help support your exhibition management agency to derive an imaginative stand concept, that aligns with your business ambitions. With a clear direction, established from the start, all parties can work towards ensuring a healthy ROI is delivered.
Something for Everyone
Of course, while a semi-custom or fully customisable stand build is the ideal, it’s a larger expenditure that your business may not be able to justify at this point in your exhibition journey, and you really shouldn’t miss out on the bountiful opportunities exhibiting can bring. So, here’s a quick roundup of how a shell scheme can be enhanced to give you a cost-effective competitive edge.
Planned out and well-considered stand accessories can make all the difference between you and your exhibition stand neighbour. Be noticed and bring in the crowds with:
Branded scheme graphics, fully customised
Eye catching lighting schemes
Pop-up display banners
Custom made display counters and plinths
Brochure display units
Along with being a more budget friendly option, shell schemes often require less work and offer a simpler stand solution.
In most instances the choice you make between a shell scheme stand and a space only stand will come down to your budget, the purpose of your exhibition stand and the type of show you choose to exhibit at. As a specialist exhibition stand design and build agency, In2Events can help you to understand which solution best suits your needs. We know how vital it is, to not only to create an aesthetically stunning stand, but also a stand that is functional, engaging and intelligent in terms of data capture.
Our expert team will get to the core of your business, allowing us to design, build and install a stand that places your strategic goals at the centre of everything we do. No matter the size of your project, talk to the In2Events exhibition experts and find out how we create exhibition stands that seamlessly create engaging and meaningful experiences between your business and your audience. Call 02392 320 581 or email firstname.lastname@example.org.