The technology revolution is not showing any signs of slowing down and is invariably shaping the future of the events industry.
With its ability to enhance overall delegate experiences, combined with the fact that technology is becoming more affordable, more easily personalised and more innovative in the practical solutions it can offer to event organisers, we explore the benefits of the event tech disruption…
Data is powerful and shouldn’t be overlooked in the events industry. The evolution of event tech is propelling forward the way in which data from events can be captured and utilised.
Measurable insights, provided by wearable technology and other tech designed to collect data, are allowing event planners to say farewell to the fluffy approach and to harness numeric information that provides real-time overviews of their events performance.
The beneficial data movement:
Using data intelligence post-event can help to create a value proposition when reaching out to event sponsors. Evidencing to sponsors where delegate footfall is high can demonstrate optimum positions for exposure. Numbers are difficult to ignore and can help highlight advantageous sponsorship opportunities, which in turn could help to secure potentially lucrative income streams for your event.
Gaining insight into your delegates activity can help tremendously in the management of your event. Through RFID systems, event organisers can keep a track on who has arrived, how long people are staying, which sessions are proving the most popular and who has attended them. It can also help identify if there are any problems you need to rectify in relation to the flow of delegate traffic around the venue. Establishing the busiest areas of your event can also help you to deploy resource effectively.
Analysing delegate journeys post-event can be a valuable exercise too. Creating heat maps and assessing the areas of your event that were a hit and the places that fell short can help influence the planning, set-out and targeted marketing of future events.
Which event tech should you use to collect your event data? Keep it simple: identify your event goals and determine how they will be measured. Understanding the information you need, will help when it comes to selecting the right technology for your event.
Registering Facial Recognition
It all seems very sci-fi, but it is and will become more and more a norm of the events landscape – facial recognition. The scope of facial recognition is yet to be defined, but at the moment it can be seen making waves in the way delegates are registering upon arrival at live events. It is envisioned that, in the future, facial recognition will be developed to not only improve the time it takes to register attendees, but also help improve security.
Wearable tech pre-populated with guest payment information can also cut down the time it takes for the payment of goods and services sold at live events – a swift swipe of the wearable device and your delegates are happily on their way.
Finding a Quick Solution
As much as the emergence of technology is transforming the event industry, it is important to remember the vital importance of face to face interactions and human contact at events. This is why it is important to use technology that is reliable and efficiently delivers information in digestible, bite-size pieces; feeding delegates what they need to know, when they need to know it, allowing them to carry on with their event experience and engaging in the moment rather than being distracted by a constant feed of noise delivered by multiple devices.
Let’s delve into the multiple and ever-increasing ways event technology is enhancing delegate experiences:
Although it’s technology that has been around for a while, advances in virtual reality (VR) and augmented reality (AR) are giving attendees the unique opportunity to be transported into other dimensions and to interact in a world where the digital and physical converge. Encompassing VR, AR or both into your event can provide an innovative way to demonstrate products and services, as well as convey the story of your brand in creative and immersive ways.
As a society we consume endless amounts of digital content and through platforms such as Facebook, Twitter, Instagram and other sharing applications we feed our curious and voyeuristic natures. Recognising this social behaviour is providing event organisers with another channel to engage with delegates.
Creating digital content that’s pre-recorded or streamed live can give delegates a behind the scenes view, or the chance to access exclusive information from keynote speakers or highly anticipated guests, which can build excitement and momentum around your event and provide a way in which to enhance the experiences of attendees even further.
“Alexa, tell me more about voice tech”. It’s a command that is now becoming part of the everyday norm and therefore the use of voice technology is predicted to become an integrated feature of future event set-ups:
Pre-populated with FAQs, voice technology could be used to support attendees with any queries they may have regarding the event and the venue.
The technology could also present a unique way to provide digital directions to guests, so they can simply find what they are looking for during the course of the event.
Add to that the option of using voice assisted tech to enable delegates to book their places in networking sessions, workshops, seminars or talks and it’s easy to see how this form of technology could be used to improve the interactions an attendee has at an event.
Personalisation is becoming an increasingly important factor in the delegate journey and event technology can help event planners construct events that offer a tailored experience for their attendees. How? Using data insights and intelligence, event marketing is becoming more sophisticated, allowing you to connect with delegates in a much more personal way with their preferences and interests at the heart of your communications.
Event applications are also becoming more intelligent and can be a useful tool to support a delegate during an event, acting as their virtual personal assistant and issuing reminders or notifications when there is a scheduled activity or potential networking opportunity with a contact.
As 2019 approaches it is clear that technology in the event sector will continue to become more advanced: developments in artificial intelligence, the invention of ingenious devices and gadgets and the evolution of software and platforms will keep pushing how events operate forward. It’s therefore more important than ever to keep a finger on the pulse of event tech trends and how they can benefit your future events.
In2Events are an event management agency that create exceptional experiences. Our knowledge and expertise of the events industry allow us to plan and execute events that engage and immerse your target audience, driving results for your business and brand. Whatever you want to achieve, we can help turn your event vision into an amazing reality. Talk to the In2Events team today. Call: 02392 320 581 or email firstname.lastname@example.org