News
/i2e September 2009 e-newsletter
In This Section
02/10/2009
Welcome to the September issue of the In 2 Events newsletter – your source of inspiration and tips to help you deliver internal communications and take your product to the most important people – your customers!
In this issue we are covering a variety of event and exhibition topics to help with your planning and organisation, whether you market to businesses or consumers.
5 Top Tips to Increase your Exhibition ROI
1. Plan your budget and set achievable targets, it may take some time to convert every opportunity you create at the exhibition, so ensure that every lead is followed up.
2. Take advantage of PR before the exhibition. The exhibition organisers should be able to offer you lots of opportunities.
3. Ensure that you have experienced and confident staff on hand that are used to engaging directly with the end user. Your prospective customers want to feel welcomed and invited to engage in your product and be offered product knowledge.
4. Collect data for every visitor that you have to your stand to maximise your return. They may not be interested in making a purchase immediately, but keeping in contact until they convert is essential.
5. Create targets and incentives for your stand staff to ensure that they collect as much data as possible, create sales and give away samples or extra information.
Overcome Perceptions with Sampling
Taking your product directly to the people provides the opportunity to build new, more positive emotions to replace any previous perceptions of your brand that you would prefer to forget. You can dictate how the customer engages with your product in a creative and memorable environment through all five senses as opposed to just sound and vision.
Depending on your budget, you could create an environment for your customers, purely to sample your product, or you could go to the extreme and take your customer to the world of your brand involving characters and themes that represent your brand and product values.
Motivational Conference Locations
If you’re planning a conference for international delegates, a warm sunny location will provide not only an opportunity to deliver your message, but also a great incentive for the delegates to attend and have a break from the office environment. It doesn’t have to be costly either, from spring to autumn, many European destinations benefit from warmer climates than the UK, plus venue hire and catering could be more reasonable.
Having the opportunity to break from the office environment and be immersed in the countryside will inspire thought and creativity amongst delegates. If you prefer to stay UK based, hire conference facilities at a golf club and enjoy a break on the driving range to help release the stress of everyday.
Inspirational Ideas for Entertaining Clients, Partners and Suppliers
The value of your clients, partners and suppliers will of course guide your budget and the relationship that you have will also influence the entertainment you decide on. Here are some ideas to suit varied budgets and tastes.
Yacht Charter
You could charter a yacht in the Solent for a day or a more tropical location with a champagne reception or onboard catering. As well as enjoying the sea you could moor up for lunch. If you have any keen or budding sailors, this could provide an ideal opportunity for team building.
Golf Day
Tending to be a male dominated sport, Golf is becoming more and more popular. If this suits your internal and external team a friendly, yet competitive Golf day will keep the teams occupied with plenty of topics for conversation on and off the green. You could give away golfing gear to the top teams and have a sit down evening meal after an action packed day.
Themed Event
If you have a large number of your external team that you wish to entertain, a themed evening event will bring you all together – perfect for recognising achievements.
Whether a high quality, lavish event is required or a tailored theme such as Alice in Wonderland – from the entertainment to the food and drinks list – everything can be tailored to the occasion and your objective.
Whether you need to build up relationships with your clients, partners or suppliers, improve internal communications and messages or take your product directly to your customers, In 2 Events are here to help - with a focus on achieving outstanding results, whatever your objective may be.
In 2 Events can provide the complete solution for all of your event and exhibition needs. Talk to us about your plans and see what we can deliver! Call Gavin directly on 08453 10 22 22.
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