News
/i2e November 2009 e-newsletter
In This Section
03/11/2009
Welcome to the November issue of the In 2 Events newsletter – your source of inspiration and tips for all of your corporate event planning and exhibition attendance.
In this issue we uncover the benefits of exhibition analysis, provide tips for your exhibition attendance plans and discuss what you should be getting from your suppliers.
Pushing forward into 2010
Keeping proactive to drive new business, sales and in turn profit is key to dominating your market. Having an effective marketing strategy and sales process is essential to do this.
You could even help profitability by benchmarking your current print, event and exhibition suppliers to ensure that you’re getting the best return on investment.
Benefits of exhibition analysis
Have you been involved in any exhibition activity over the last 12 months? Thorough analysis will show you the return that specific activity has generated for you and highlight areas of the activity that could improve the return, such as the training of the staff on the stand, how the products were displayed etc.The analysis will prove invaluable for your future exhibition activity, especially if you need to develop a new stand.
Tips for selecting the best exhibitions to attend
Ensure the event organisers are doing their utmost to provide you with marketing and PR opportunities as well as driving visitors to the event to see your stand. Find out where they’re advertising both on and offline and how effective their campaigns have been previously to drive visitors to the show.
Consider the timing of the event, will exhibiting in 6 months be the ideal time for your target market to be making purchasing decisions?
Speak to companies that exhibited last year, of course you’ll get different feedback on how successful it was for them, but you’ll be able to get a good feeling for the quality and the support that the event organisers provided.
The events worth going to are the ones your competition frequent. Remember they are there for a reason and if they have been more than once then it has probably been successful for them. Contact the event organisers for Proof of Attendance from previous shows and note those that competitors are attending. Check that the show attracts market-leading companies to ensure that you’re surrounded by quality.
What should you expect from your suppliers?
- One point of contact. Are you currently juggling multiple suppliers? This could be wasting a lot of your precious time. You could save yourself a great deal of time and hassle by finding a supplier that can cater for your ever need. This will ensure that everything is taken care of and you won’t be left to pick up the pieces in between.
- High quality finishes and great care of your products. You want your exhibition stand to exude quality, along with your products all the way through to the end of the show. This means that as well as using the best materials for the stand, your suppliers need to treat your products like gold dust until they are back with you.
- Fantastic yet realistic concepts. How many times have you given a supplier a brief and they’ve gone way over your budget? Have they really understood your brand, image and values?
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