Kyocera Document Solutions began their event year with us in January exhibiting at The BETT Show at ExCel, in an upgraded position within the hall.
After a variety of events over the last few years using a purchased functional modular stand system that has proved flexible enough to adapt to various spaces and configurations, Kyocera sought a dynamic and fresh new look to modernise the stand and make an impact at the world’s leading learning technology event, where competition is fierce.
The stand required a makeover!
The strategy began with the structure; assessing what fundamental changes needed to be made to adapt to the ever-changing new products. With new products, came new counters, and with a greater need for storage we developed a totem that became a successful focal point of the stand for branding as well as providing a kiosk for competition entry.
With an innovative perspective on the essentials, we produced new backlit graphics to modernise the stand and, as in past designs, maintained the importance of the units working both collectively for this show as well as independently for future events.
A sleek black facade and high gloss finish was chosen with splashes of red to effectively highlight the brand and provide an eye-catching stage from which to let the products shine.
The newly designed graphics gave the stand a sophisticated appearance with plush red carpet adding contrast to compliment the distinguished formality of the black.
Once again, in addition to the stand, Kyocera employed our InTouch data capture software for gathering new leads throughout the course of the four day show via iPads.
A successful week at the BETT Show. With leads, again, exceeding targets and positive feedback on the new-look stand, In2Events were delighted to help Kyocera achieve their objectives and create a stand perfect for BETT, furthermore easily adaptable for future shows.
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