Agency In2Events has partnered with design agency, We Are Fly, to launch a new event marketing department after its rebrand last month.
The new arm of the business will be headed up by brand communications manager, Richard Harper, and will help clients with additional event support including email marketing, website registration, delegate management, pre-event surveys, as well as design and branding.
The company has partnered with We Are Fly, which has relocated its staff to the agency's headquarters. The company will act as the in-house design team and support In2Event's new department, bringing all its services under one roof. "When we started offering additional event marketing services we were outsourcing a lot of the design. Now that we've brought that in-house it makes it easier to offer the full spectrum of services to our clients," said Harper.
Speaking about the new venture, he added: "Our corporate clients have been asking a lot more of us over the past 12 months in terms of supporting them on their overall event strategies. For us, launching this new service is key to why our clients continue to use us. We work towards becoming a partner to our clients more than just a go-to agency, with the launch of this service we are able to integrate ourselves further into their businesses and influence activity from the start."
Managing director Gavin Farley, said: "It’s an exciting time for the business. The rebrand has given us the platform to expand into consumer markets as well as strengthen our already strong position with corporate clients. With the launch of our event marketing department we are more aligned with the offering of our larger competitors, making us an attractive alternative to many UK brands."
Source: CIT Magazine.
Author: Lizzie Cernik