Asembl-Group

Who we are.

We are a brand experience and events agency.

Transform the way your brand communicates.

We’re here to lead conversations for the world’s best brands.

asembl. is a brand experience, marketing and strategy agency. We believe compelling content and extraordinary experiences form powerful connections and drive advocacy.  

From across the industry, we asembl. experts in combining creative insight, strategic planning and exceptional event production. We’re here to become an extension of your team by evolving your ideas and solving your challenges. 

Over the last 18 years, we have grown into a top C&IT UK agency. You could say we’ve been there, done that, and got the T-shirt, so we’d like to think we know a thing or two about delivering unforgettable brand experiences that engage, inspire and achieve your goals.  


Vision and values.
We’re leading conversations.

Our vision and values are integral to our partnerships. They’re at the core of everything we do. We’re here to bring together the best people, solve challenges, create connections and build communities.

Our Vision.

We’re leading conversations. We work with brands to transform how they communicate through strategy, marketing, and experiences.

Together, always creating, always growing, always learning, always evolving.

Keep it simple.

We pride ourselves on keeping it simple

We’re here to be your partner and solve your challenges with a straightforward, transparent approach.

Be real.

Behind every brand is a person, and our focus is always on human interaction. We don’t use jargon or complicated words; we tell it how it is. We value personal relationships and stay true to who we are, being mindful of others and operating with transparency and honesty.

Create & collaborate.

We work with our clients to challenge their briefs and to think differently. We don’t like restraints and believe anything is possible. We welcome hard conversations and never make assumptions.

We care.

We never lose sight of what’s important to us – our people, our communities, and our environment. We actively encourage charity initiatives, partake in community projects, and are committed to reducing our carbon footprint.

Build a legacy.

asembl. is invested in making
tomorrow today. We invest in our staff and the industry to build the next generation of professionals.
We want to create a lasting and positive impact within our communities and industries.

The journey so far...

2005
In2Events was born by our founders, Gavin Farley and Adam Baxter.
2007
We moved to a larger office and began building our team.
2008
The global financial crisis hit the UK economy, but we survived!
2009
We continued to grow our team to 4 and began delivering global events.
2015
In2Events ltd continued to expand. We moved again into our HQ and celebrated our 10-year anniversary in style at the Hospital Club, London.
2016
Made history delivering the Google Deepmind Event in Seoul, South Korea.
2017
Fifty Blue, a digital marketing agency, launched and joined In2Events Ltd.
2019
We added total logistics solutions to our offering by launching LogisKIT.
2020
Covid strikes. We become virtual experts and evolve.
2021
The Asembl Group was born by bringing together a collective of smaller agencies.
2022
A new look, a new name, London location, continued team growth and expansion in the pipeline.
2022
At the end of 2022, our CEO, Gavin, was recognised in the top 100 Eventex Industry Index.
2023
Watch this space...

Are you ready to start the conversation?

Drop us a message about your next event or experience project and one of the team will be in touch.